Creative Archives • CA-001

Looking back through my archives, I realised how many projects never found their way into my portfolio.

For years, I was focused on building products, brands and ideas, rarely taking the time to document my own creative journey. Revisiting these works has reminded me how much they shaped the designer I am today.

This illustration was created for a leading jewellery brand in Coimbatore. One of my favourite aspects of this piece was working with light and atmosphere, capturing a quiet moment of devotion and grace.

Every project has taught me something different. Some challenged my technical skills, while others strengthened my storytelling. Together, they've shaped the way I think as a designer and product developer.

Looking back isn't about nostalgia—it's about understanding the journey that shapes what comes next.

More from the archives, coming soon.

A Decade Later…

 It has been a long time since I last wrote here.

Looking back, I realise that this blog has quietly documented my journey as a designer—from illustrations and books to fashion, products, branding, and ideas that I simply wanted to bring to life. Somewhere along the way, life took over. Professionally and personally, it has been a roller coaster, and this little corner of the internet remained silent.

But creativity never really left.

Over the years, my role evolved in ways I could never have imagined. I began as a designer, grew into product development, took on product ownership, and later found myself working with fabrics, materials and regenerative product thinking. Looking back now, I realise there has always been one question quietly following me throughout my career:

What impact do the products we create leave behind?

Long before sustainability became the conversation it is today, I found myself questioning materials, manufacturing, longevity, waste and the responsibility we carry as creators. At the time, I didn't have the vocabulary or the frameworks to explain it. I only knew that good design should do more than look beautiful—it should create value while respecting people and the planet.

That curiosity has now become intentional.

I am also starting my professional learning in Life Cycle Assessment (LCA) and ESG to Extended Producer Responsibility (EPR) and circular economy principles.

At the same time, I continue to explore an idea that has been quietly growing in the background: Materia Insight. It is still evolving, still being questioned and validated, but at its heart is a simple belief—that better decisions begin with better understanding of materials, products and their impact.

This doesn't mean I have left creativity behind.

If anything, I believe creativity has become even more important.

Design gives us the ability to imagine better products. Sustainability gives us the responsibility to build them better. The future, I believe, lies at the intersection of both.

So, after nearly a decade, I'm opening this journal again.

Not just to showcase work, but to share experiences, lessons, observations and conversations from a career that continues to evolve. And, lots also to catch up for unsaid or undocumented times. Some posts may be about design, some about product development, some about sustainability, and many will simply be reflections from the journey itself.

Here's to another decade of learning, creating and, hopefully, contributing in meaningful ways.

Welcome back to my journey.

Jewels

Here are some of the jewelry designs, I did some time back. Have to put my feet, I mean my hands into everything design right. I enjoyed working on it. :)

Unpublished

As a designers, lot of our works go un-liked, un-posted, and unpublished by lots of clients. Now, why don't we make a blog post out of them. So the world could see my secret designs which has been very secretly kept from the lime light :) for no reason at all.

So let see, where do we start. From the beginning of my career there are just so many but, lets narrow down them to some of them I really loved and enjoyed working.

It was for one of my favorite clients, she loved them so much. I absolutely felt so good designing this. Will keep sharing the designs till the last.

Book designing

I also did some book designing recently. I mean a year back, when I had to be with my baby. I usually put her to sleep, grab my wacom and just immerse myself into beautiful kids illustrations. I wanted to self publish a book on my native language Tamil. You dont find too many books for kids on Tamil rhymes. So I thought why not make an illustrated, colorful, interesting book based on that. Its been a year I worked on this. I almost took 6-8 months illustrating for the book. It came out beautiful, all the illustrations were out of my heart. Basically I wanted to make a book for my daughter, if you see closely most of the little baby and girl child illustration in the book will look just like my daughter.

I was supposed to launch the book for quiet some time, but for some reason I couldn't find a good printing press. I have been looking for publishers as a second option, also eBook if it would work out for these kind of books. Lets see how it goes, but just wanted to share on what I have been upto so far. Consider it a sneak peak. Also working on more book, the contents are ready just working on illustrations

Tattoo it is

Never really a tattoo person or thought of working on them. But a brother of mine, asked me to work on a tattoo sketch based on the God Murgas Spear, which we call 'Vel' to be unique and interesting. He was gonna have the sketch pinned on to himself for as long as he wants with lot of pain and he trusted me with the design, I mean which was quiet big. Everyone knows the process of tattooing and how it hurts. So I did put my heart and soul on this design. I am quiet a spiritual one, but this made me a bit more spiritual. My husband being his friend too got excited and helped me with ideas. And I came up with quiet some sketches. Honestly I loved sketching them, maybe one of the best works I did so far. Everyone loved the sketch so much, they all said it just gave a new perspective to the Vel itself. :)

This is how it came out, the tattoo maker did all justice to the design.

Explode through art

Its been quiet a long while I posted or opened up my heart. I mean, life has ups and downs then and there but a pit fall happens sometimes too. All you could do at such times, it follow up, and go with the pace, so you could see where life is taking you. Yes I was socially silent, but didn't and couldn't shut down my mind.

I painted walls, made art on empty walls, painted table, chair, painted rocking horse, what not. I made toys, dresses for my new charm, my daughter. I made clouds, stars, sun, moon, everything that would make her happy, because, thats what mattered for me. I still couldn't see whats happening with me, or take it or talk about it, all I could do is be silent with my emotions and explode my passion for art in everything I see. Luckily, this new addition in my life, my daughter appreciated me with a sense of surprise and awe in her face every time I did something, I could see she loved it. So I kept going and still does. 

Well now is the time, I share all I did. And yes I am a designer back again now, I started accepting projects, most correctly started getting projects. So if you are looking for me designing for you, bring in the projects, bring in new challenges, cause I am ready to diversify from from my existing design interests. 

Well all I could say is passion for something will keep you going, know matter in which part of life you are.